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Brajak Vitberg
DESIGN STRATEGY, BRANDING

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I was really happy when this couple of young architects turned to Stanchev Ltd to help design the visual identity for their boutique brand Brajak Vitberg - a series of high craft lamps and furniture made of noble materials. Their pieces of furniture are unique, each hand-crafted in order to fit into space whilst giving it a personal touch. Starting from that point, I started designing the logo, taking into account the pleasing aspect of noble materials, ways of using them, and their very purpose.
 
Ancient Romans used such materials and engraved text in the stone, always writing something of great importance. Using this as inspiration, I have chosen serif typography and designed variations of the logotypes depending on each specific purpose. Spatial typography can be modulated into a rectangle, square, or simple line, depending on the media being used. 
 
I was responsible for the design strategy, branding, and all creative outputs.

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