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Florijanovic
DESIGN STRATEGY, ILLUSTRATIONS,
BRANDING, ANIMATIONS

This beautiful wine is produced on the property of the Florijanovic family in the beautiful continental region of Moslavina in Croatia, southern Europe. The folk costumes of this area are lavish and full of floral ornaments that inspired the logo design and the entire series of labels for both the red and white wines. Flowers, especially roses, dominate these lovely folk costumes. This beauty and symbolism are best conveyed through hand-made illustrations. The shape of the wreath is characteristic of the Moslavina region and so completes the signature of Florijanovic’s family wine.
 
I worked in a team with the two Creative Directors on this project while working for Bruketa & Zinic advertising agency. I was responsible for the design strategy, illustration, and packaging.

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