About
Welcome to my page! I'm Marina Stancev, Digital Designer with more than 8 years of professional experience working in a number of different industries however, most of my experience stems from Tech, E-commerce, Advertising, Fashion and Art Education. Mostly I worked in Marketing, Growth and E-commerce departments together as a part of a thriving team filled with other creatives, marketing and project managers. I also have experience of running my own small design studio and engaging with different projects and clients at the same time while collaborating with other creatives.
Life is all about the experience so I always try to push myself forward to learn and implement the latest technologies on the market into my work. I am an expert in Adobe Creative Suite programs, but I am also proficient in CSS and HTML coding. Including .gif, voice and animation has been mandatory nowadays and I always find a way how to communicate with the customers using all tools technology has given.
Sweaty Betty
WORKED ACROSS SEVERAL FIELDS SUCH AS ART DIRECTION, MOTION DESIGN, MOBILE-FIRST UX/UI AND VISUAL DESIGN
Sweaty Betty is an international brand with a global presence that started as a small boutique in London in 1998. Today, they have more than 150 stores and concessions in Asia, Canada, Europe, the US, and the UK. Their brand provides a lifestyle experience that's tailored to the needs of modern women. They empower women to achieve their fitness goals while offering them the best quality activewear that’s stylish, comfortable, and functional.
As a Senior Digital Designer in the Sweaty Betty creative studio, I worked on consumer brand experience across Sweaty Betty's digital channels, including email, apps, and social media. Created mobile-first designs for Sweaty Betty email communications working closely with the CRM and BAU marketing teams. Developed innovative email templates while keeping up with future trends for this channel. Collaborated across different territories: UK, US, EU & AU, all of which required a bespoke approach.
I worked under the direction of the digital creative lead and alongside producers, developers, and narrators. I was eager to learn new skills stay abreast of technical and digital design developments and successfully apply these to work practices, whilst able to guide both agencies and designers to elevated creative solutions.
