About
Welcome to my page! I'm Marina Stancev, Digital Designer with more than 8 years of professional experience working in a number of different industries however, most of my experience stems from Tech, E-commerce, Advertising, Fashion and Art Education. Mostly I worked in Marketing, Growth and E-commerce departments together as a part of a thriving team filled with other creatives, marketing and project managers. I also have experience of running my own small design studio and engaging with different projects and clients at the same time while collaborating with other creatives.
Life is all about the experience so I always try to push myself forward to learn and implement the latest technologies on the market into my work. I am an expert in Adobe Creative Suite programs, but I am also proficient in CSS and HTML coding. Including .gif, voice and animation has been mandatory nowadays and I always find a way how to communicate with the customers using all tools technology has given.
Lacuna
BRANDING, SOCIAL MEDIA, NEWSLETTERS, ADVERTISING, SHOOTING CONCEPTS
Lacuna Group is the International leader of the South Europe region in the field of production, development, sales, distribution, and promotion of safety equipment, clothing, and leisure footwear. This company has an assortment of work time, free time, and corporate clothing.
The logo communicates protection at work through a motion-sensitive pictogram within the hexagon displaying a symbol of protection. The blue color symbolizes free time, the yellow color work time, and the grey color workwear for corporations, which are traced through further design outputs.
As Design Lead, I was responsible for branding, social media, advertising, catalogs, photo-shooting concepts, key visuals, newsletters, out-of-home advertising, and all creative output. I cooperated closely with the Marketing Manager, Accounts, and directly with the General Manager.
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